Logo

Empowering Product-Led Sales with AI

Proponent enables revenue teams to create a personalized buying experience for their customers that prioritizes their needs, at scale and in minutes.

Everything you need to turn your revenue team into product experts.

Proponent uses Natural Langauge Understanding to create sales enablement content that's personalized to their unique customer needs and pain points. Proponent personalizations are grounded to a single source messaging framework, enabling revenue teams to have meaningful product-led conversations with their customers.

Personalized Messaging

Proponent uses natural language understanding to generate tailored product messaging for each customer.

Messaging Framework

Product marketing managers can easily manage and update the messaging framework that powers the AI-generated recommendations.

Sales Enablement Content

Automatically create personalized sales enablement materials like presentations, battlecards, and email templates.

Customer Insights

Gain valuable insights into customer needs and feature priorities by analyzing Proponent's usage logs.

Easy Integration

Proponent seamlessly integrates with your existing CRM, marketing automation, and content management systems.

Empower Your Team

Help your sales and marketing teams become product experts and close more deals with Proponent's AI-powered guidance.